Pharmacists' view on natural beauty and marine collagen

Are pharmacists interested in natural beauty?

Yes, and increasingly so. Pharmacies now play a key role in selling skincare, cosmetic and health products. At the same time, consumer demand for natural products that respect both the skin and the environment keeps growing.

Why is natural beauty considered better for your health?

The "Clean Beauty" trend

Consumers are paying ever closer attention to the ingredients they put on their skin. The clean beauty concept — products formulated without controversial substances (parabens, sulphates, silicones, etc.) — appeals to a broad audience. Natural beauty products, such as collagen skincare free from chemical additives, are a direct answer to this growing demand.

How do pharmacists contribute to the success of this trend?

1. Through the trust and credibility they inspire

Pharmacists are seen as trusted healthcare professionals. Customers increasingly turn to them for advice on natural, effective skincare that respects both their health and the environment. They can recommend creams, serums or drinkable collagen according to the specific needs of the skin and overall health, and help consumers identify:

• the best formulations;
• properly dosed products;
• impeccable quality and manufacturing hygiene.

They know full well that not all drinkable collagens are equal, and that an effective hydrolysed marine collagen must meet precise criteria. To learn what they are, read our guide Marine collagen: benefits, effectiveness and how to choose it.

2. By favouring natural dermo-cosmetics, which are in high demand

Pharmacies often offer dermo-cosmetic ranges combining skincare and health — a sector where natural ingredients such as collagen are very well regarded. Like hyaluronic acid, micro-collagen is recognised for its benefits; combined with a natural approach, it represents real added value in consumers' eyes.

Dermo-cosmetics go further than traditional cosmetics: their active ingredients penetrate deeper into the epidermis. They draw on biotechnology and the best plant-based molecules to penetrate and repair more effectively. This is the very philosophy behind the Covéline Paris range — find out why Covéline dermo-cosmetics deliver such results.

3. By offering preventive and anti-ageing care

Consumers are looking for ways to prevent skin ageing while staying in harmony with nature. Collagen, whether applied topically or ingested, is known for its anti-ageing properties, but also for its role in supporting long-term overall health — after all, our body is structurally made of collagen. Pharmacists can therefore recommend these natural products as an effective alternative to harsher treatments, while respecting the consumer's overall health.

4. By meeting the demand for eco-friendly and ethical products

Pharmacy customers are increasingly sensitive to environmental issues. Natural beauty products, often labelled eco-friendly, cruelty-free or organic, meet these new expectations. Pharmacists thus become the go-to advisers for products that combine effectiveness with respect for the environment.

5. By offering natural, healthy food supplements

Drinkable marine collagen, in the form of food supplements, is becoming increasingly popular in pharmacies. Pharmacists can recommend these natural solutions to improve the appearance of the skin and the beauty of hair and nails — a sector driven by the enthusiasm for beauty from within.

They can also inform consumers about the benefits of marine collagen for:

• joints and cartilage strengthening;
• tendons;
• muscle pain;
• sports recovery.

A pharmacist's criteria for a good marine collagen

To choose the best marine collagen, pharmacists look first and foremost at hydrolysed collagen (peptide) supplements that offer:

• an effective dose of 8 to 10 g per day;
• high bioavailability;
• fast dissolution;
• a signalling effect on fibroblasts, the cells that produce collagen.

They also take doctors' recommendations into account. On this topic, read Marine collagen and modern medicine.

Discover Collagen Vital Power, 10 g of marine collagen per serving »

6. By choosing brands recognised for their safety and effectiveness

Pharmacies are strategic points of sale that bring their expertise and perspective to natural beauty products. Consumers go there for expert advice on safer, more effective products. Natural collagen care, whether applied or ingested, fits perfectly with this growing demand for products that respect both health and the environment.

Pharmacists therefore have every reason to expand their offering with natural beauty and health products such as hydrolysed marine collagen. They often favour products recognised for their expertise and recommended by doctors.

Vita Recherche, the benchmark for marine collagen in pharmacies

Vita Recherche stands out as the "must-have" of premium, science-backed natural drinkable marine collagens. Its various Collagen Vital formulations address needs that anyone may experience:

• problem-prone or dehydrated skin;
• thinning, dull or brittle hair;
• painful joints and reduced mobility;
• muscle pain or tendinitis;
• poor sports recovery and muscle soreness;
• a need for digestive comfort and a balanced microbiota;
• better weight management and renewed vitality;
• the need to support immunity ahead of winter.

Pharmacists who offer Vita Recherche's Collagen Vital have understood this well: customers stay loyal, and more and more of them ask for it.

See the full Collagen Vital range »

Why choose Vita Recherche in pharmacies?

True to a rigorous approach, Vita Recherche combines scientific research, transparency and precise dosing. An expert in scientific nutrition, the brand specialises in natural, properly dosed hydrolysed marine collagen supplements. It offers reliable nutritional supplements that meet the standards of healthcare professionals and informed consumers alike, who expect measurable results.

To learn more about the science behind our formulas, visit our Collagen Vital Science page.